The Future of Hotel Marketing
The Future of Hotel Marketing is a 212-page book by Leonardo Worldwide, created in print and ebook format. The purpose of the book is to educate hoteliers on effective strategies, technologies, and best practices relating to digital marketing and online bookings. For this project, I was tasked with the visual design and social media campaign creative direction.
Role: Branding, Graphic + Print
134%
Lead Acquisition Target Achieved (Q2 2017)
18.4%
LP Conversion Rate Monthly Peak (Industry Avg is 5)
45k
Educational Downloads of Marketing Content
The Designs
The designs reflect the Leonardo brand through the bright colours and bold visuals. The book projects a refreshing look at topics that might otherwise seem monotonous. The goal was to complement the copy, quotes and statistics with graphics, layouts, images and fonts that heightened the experience. Semi-flat design, geometric shapes, subtle gradients, bokeh lighting, neutral space and large typography were frequently used.
The Campaign
The promotional designs are experimental - influenced by scrapbooking and mixed-media cutout art. From vectors to photography, 3d images to minimalistic geometric shapes, the design mix further augments the copy.
The Team
design and layout Christian Frias
copywriting Vicky Abihsira, Joey Egan, Julie Ford, Candace Green and Debbie Stephenson
created for Leonardo Worldwide Corporation